Linda Ikeji: A case study

LINDA IKEJI: A CASE STUDY

Hmmmmm………….. (I don’t know if case studies begin with “Hmmmmm…………..”) but this one deserves it.

I am quite sure everyone reading this post knows who she is but if you don’t (what rock did you crawl out from under??)  Well let me enlighten and illuminate your mind.

Linda Ikeji is one of Africa’s most powerful blogger and many even argue that she is the richest she is certainly the most popular.  Her rise to fame through blogging alone (which most people don’t even consider a profession) is as  phenomenal as phenomenal can get.  She started blogging about a couple of years ago I think she stared in 2007 and now she is a household  name.  if you need the latest gist in Nigeria be it politics, entertainment anything all you need to do is to go to Lindaikeji.blogspot.com to be updated. Linda achieved all this without paying a dime; as her overhead cost is next to zero since the blogger platform is free. All she probably has to pay for is the internet she uses.

Now as usual I go scouring the internet for information an boy oh boy I don search taya and this is the gist I have uncovered for you guys.

1.      Linda girl was born on the 18th of  September 1980

2.      She is the second of seven children

3.      Linda Ikeji  graduated from UNILAG. (who didn’t …..oh yes me! )

4.      Linda comes from Nkwerre L.G.A in  Imo state ( Ibo kwenu!!)

5.      She is worth about 2.6 billion naira (yes our Linda baby is a billionaire. Forbes where are you?). she is the first blogger billionaire in Africa.

6.      She made her fortune solely through blogging

7.      She used to be a model

8.      She used to date popular radio personality Dan Foster.

9.      Linda isn’t married and yes she said it with her own mouth that she is desperate.

As it often happens most successful people really have some sob stories about how they overcome challenges and Linda has hers. On her blog she tells of a time in her life during her school days in UNILAG where she went to a hotel to see a man hoping he would lend her some money but instead he asked for other favours which she couldn’t offer and she was left stranded there as she had no money to get back to where she was coming and she said to herself that one day she was going to make it. ( well baby girl certainly has.)

One of the major things that blows my mind about Linda is the fact she has used her fortune not only for herself but for the good of her family seeing as she built houses for her folks in Lagos and in Imo state and also for some of her faithful readers ( seeLIB giveaway). I know many people who when they have made it will forget where they came from and start living large and proud but not Linda baby.

I’m sure most people know of Linda’s number one fan and her personal social media body guard her sister Laura Ikeji. Yes ooo you cannot say one bad thing about Linda and expect Laura not to attack. Lmao the lady has plenty energy. But that is what loyalty about.

Laura Ikeji in white.

Laura; Linda's sister.

It is safe to say that Linda is controversial in fact ehn  controversial is putting it mildly. Personally I would say that Linda is Nigeria’s equivalent to Wendy Williams. Although on different platforms they have the same controversial nature and they both had to surmount really great odds to be where they are now. Linda has gotten a lot of heat from major celebrities like RMD, Funke Akindele, Toke Makinwa-Ayida and a couple of others for some posts she put up about them. But my dear as they say any publicity is good publicity. Linda fears no one and is loyal to no one. She posts relentlessly without fear or favour. Friend or foe if there is a scandal about you Linda will milk it for all it is worth. And that people is why she is the success she is today.

Of course every good business person need healthy competition and Linda’s main blogging rival is  *drumroll*  Stella Dimoko Korkus. She  is equally another thriving Nigerian blogger (she is a case study for another day) and her fans are called the SDKers while Linda’s fans are called the LIBers and trust me these two groups are always at war in the comments section (check it out for yourself SDKers vs LIBers).

But aside from all this the most amazing thing about Linda is that she is a major source of inspiration to many

young Nigerians out there both male and female and she never hesitates to support and encourage where it is needed.

Thank you Linda Ikeji for being who you are.